With this particular design, I've drawn from the mexican rotulismo. Rotulismo, signage that is a staple in many businesses in Mexico, is a prominent inspiration. Full of color and ingenuity, it is the basis of De Nada's logo.
Now because Mexico, in homes, businesses and public places are no stranger to color, neons and eye catching yellow are used to evoke an outgoing and lively feel that one experiences when visiting the store.
Image I: Window painting in progress; Image 2: Final layout with artist, Edith Perez
